Google uses algorithmic processes that consider many different factors to evaluate the quality, relevancy, and utility of an answer to a search query. These algorithms are extremely complex. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google. Step #1: Improve Your On-Site SEO Here’s the truth: On-Page SEO is one of the FASTEST ways to improve your Google rankings. That’s because you can optimize your page in about 2 minutes. And start to see a rankings boost within days. Question is: How do you optimize your site around your target keywords? First, make sure that your keyword is toward the beginning of your title tag. Here’s an example: Backlinko – Image SEO This is called “Frontloading” your keyword. Why is this important? Well, Google reads your page title to help it understan